Communications Audit Toolkit

Don’t waste another minute meeting with prospects that never become clients.

Or submitting proposals for projects that never materialize.

Or reviewing a company's marketing materials, proposing improvements, never to hear from them again.

You should be paid for that time. Whether you're offering design, copywriting or another service, you can be.

Here's how: propose a Communications Audit.

A Communications Audit is simply an evaluation of a client's current materials in order to define criteria for future efforts. This is something you have to do in order to work with them anyway, so why not get paid for it?

We'll teach you how with The Communications Audit Toolkit from Creative Business.

Pricing & Marketing Secrets: The Creative Professional’s Jump-Start Kit To Success!

Talk confidently about money and achieve your financial goals!

Do you ever worry about where your next project will come from? Do you get nervous or have doubts about how to price your work? Do you wonder how to find new clients? If so, this complete jump-start kit is for you!

Based on a full-day workshop presented by Marketing Mentor co-founders Ilise Benun and Peleg Top, “Pricing & Marketing Secrets” reveals how successful creative professionals talk about money. You’ll learn how to develop lucrative business relationships, value and price your work so you don’t lose money, and create an ongoing stream of new prospects and clients willing to pay you what you’re worth.

*/Special Bonus:/*/ An exclusive 18-page workbook to help you zero in on your target market and determine exactly what to charge!

In "Seven Marketing Sins," a new Special Report from Creative Business, you'll learn: 
• The two ways creative professionals can allocate their marketing time and money -- one works and one doesn't. Which one are you doing? (pg. 4)
• Are you expectations realistic? Compare yourself to 3 creative professionals to find out. (pg. 5)
• You want to hire someone else to sell your services but you don't know how to compensate this person fairly. You'll find recommendations for fees and commissions on page 6.
• Should you use PowerPoint in a new business pitch?  Find the answer on page 7.
• 3 rules to follow when presenting your portfolio or samples. (page 8) 
• New business presentations should have 3 parts. Do you know what they are? Find out on page 8.
• And much more ...

The Nuts and Bolts of Running a Design Shop

If you’re like most designers we know, you’d rather spend your time doing creative work than running a business. In this easy-to-read transcript, veteran designer Peleg Top reveals exactly what business skills you need, and how to master them with a minimum of time and effort. Whether your shop has been in business for ten years or ten minutes, his easy, plain English tips will help you master the critical administrative, financial, and marketing skills you need to make your business flourish!

Email Marketing Secrets

Presented by Ilise Benun

Create email marketing your customers and prospects will want to read!

Email marketing is one of the most powerful ways you can promote yourself, yet many people are afraid to use it. In this transcription of Ilise Benun's live workshop “Email Marketing Secrets,” you’ll learn the secrets successful email marketers are using to get past spam filters, develop close relationships with prospects, and turn them into profitable clients. You’ll learn how to create email marketing messages that people want to read, how to get into the inbox without seeming intrusive or pushy, and how to drive top prospects to your website.

Buzz Marketing: 10 Easy Ways to Get Word of Mouth

What if you could turn your current customers – or even impartial observers – into powerful marketing tools?

And what if it cost virtually nothing, took very little of your valuable time and effort, and created hoards of new prospects – prospects dying to buy from YOU ... Sound too good to be true?

Well, this easy and essentially free marketing method took one company from $0 to $30 million in less than 19 months. Intrigued?

Learn more about this PDF report

Practical Tips to Promote Your Business

Finally, here are the 125 most effective, least costly, and easiest ways to attract more customers, more sales, and more profits to your business ...

If you're tired of spending time and money on "black hole" marketing, you'll love this jam-packed, new report from Ilise Benun and Marketing Mentor Press.

Learn more about this PDF report

Interpersonal Skills for Introverts

How to Overcome Shyness, Attract Prospects, and Build the Relationships that Will Make You Successful!

Do you ever feel like everyone else in the room is talking with someone while you stand alone and unnoticed? Do you feel tongue-tied when you meet people you'd like to do business with? Have you ever failed to give your contact information to a good prospect?

If you find networking challenging or taxing, this 45-minute audio of Ilise Benun's live workshop, "Interpersonal Skills for Introverts," will help you develop business relationships with ease and confidence. (Comes with transcript and Powerpoint slides.)

Does Your Website Measure Up?

Discover the Secrets of Websites that Stand Out and Generate Business!

With more than 4 billion web pages on the Internet (and growing), it's easy for yours to get lost in the shuffle. Yet despite the odds, you can dramatically increase your site's effectiveness using just a few tips from "Does Your Website Measure Up?". If you've ever felt like having a website is a waste of time and effort, this MP3 program could breathe new life into your business!

In this 80-minute audio program of a live presentation, Ilise Benun, author of Self-Promotion Online and Designing Websites for Every Audience, shares her insights on websites that work. Her easy tips and tricks will help you design sites that encourage prospects to respond, whether you’re starting from scratch or updating an existing site. (Comes with transcript and Powerpoint slides.)

Self Promotion Basics Audio MP3

Recorded live at the HOW Design Conference, Ilise Benun presents a step by step talk on the basics of self promotion. Ilise takes the mystery out of promoting yourself and your business and breaks down the process into manageable, fun ideas. She provides the ennobling advice that can help take your life and business to the next level!