If the business details of your
design service are giving you a headache, this transcript of Peleg
Top’s 2-hour workshop “The Nuts and Bolts of
Running a Design Shop” is for you. This quick-reading
document explains in plain English exactly what business skills you
need, and how to master them with a minimum of time and effort.
Peleg doesn’t have a
business degree. He’s a designer who’s learned how
to succeed in the business world through fifteen years of trial and
error. In this exclusive transcript, he reveals the proven business
strategies he wished someone had taught him when he started his design
shop. You’ll learn how to master the critical administrative,
financial, and marketing skills you need to make your business
flourish.
Today you may cringe at the
thought of taxes, paperwork, and self-promotion, but Peleg’s
practical tips and professional insights make it easy to get it all
under control.
“The
workshop was great! Very informative. Many times I feel those
workshops are just basic
common sense but this one was really helpful
and provided me with a lot of
great business and pricing information.”
JoAnn Dickey
You’ll learn how to
run your shop as a business, avoiding costly mistakes. You’ll
also be amazed at how easy it becomes for you to run the day-to-day
aspects of your business…leaving you free to spend more time
on design work.
“I know
how tough it can be to have a program run so smoothly. It was evident
that your well-planned agenda, and listening to your students to know
what will be helpful to them, really paid off in a perfectly run
seminar. Enough time was devoted to all the right subjects, and there
was plenty of room for discussion at any point. It all gave me plenty
to contemplate, and many immediate actionable items.”
Shara Foldi, Unity Design, http://www.unitydesign.biz
Here are a few highlights of
what you’ll learn in “The Nuts and Bolts of Running
a Design Shop”:
- How much to charge for your
services
- How to set up the
administrative, financial, and marketing aspects of your business
- 4 types of people you must
know to build a successful design business
- How to choose a business name
that encourages clients to remember and hire you
- How your business can help
you save money on taxes
- Easy steps to protect your
business from audits and penalties
- How to protect your personal
property if your business gets involved in a lawsuit
- When you can sell your
services without charging sales tax, and when you can’t
- Why you need to mark up
printing services you provide to your clients, and how much is
reasonable to charge
- Why you need a separate phone
line for your business (and why you shouldn’t answer it after
hours)
- Why loan officers want you to
have a business plan—even though they’ll probably
never read it—and easy strategies for creating one
- 2 types of contracts that
will make you look and be treated like a professional
- How to get an early warning
that a client might cause trouble before you
waste time doing work for them
- The best place to meet other
creative people to collaborate with
- The best way to get answers
about clients, contracts, or projects
- How to simplify your
financial work
- How to pay yourself
- An indispensable
“safety net” that can save your business if you
have a financial emergency
- How to set up invoices to
increase your chances of getting paid on time
- How to master essential
bookkeeping skills even if you know nothing about accounting
- Which accounting software
will do everything for you
- An easy way to improve your
money management, both for your business and your personal life
- How to create estimates for
clients without a lot of time and effort
- What different types of
clients need when you provide an estimate
- An easy resource for keeping
track of jobs, time, and costs
- How much credit to extend to
your clients
- Why you should never take on
a new client without getting 50% of your fee in advance
- Why you should accept credit
cards, where you can find good credit card service, and how to pass
service fees onto your clients
- What type of client will pay
you higher fees…and pay you faster
- How to love the sales and
marketing side of your business
- Why corporate clients will
love working with you
- How to nurture relationships
with your clients
- The single most effective
marketing tool Peleg has every used…guaranteed to generate
goodwill from your clients
- How to determine your
marketing territory
- How to stand out from the
crowd with specialization
- The difference between
vertical and horizontal specialization
- Why clients prefer to work
with specialists
- How to share your portfolio
with clients
- Why you must have a website
- What clients look for on a
website
- What clients don’t
read on your website
- How to look professional
online
- Why you don’t have
to take a portfolio when you meet with new clients
- 5 essential tools you must
have for effective networking
- Why silence doesn’t
mean a client isn’t interested
- How to design an effective
business card
- What to say when people ask
what you do
- How to present yourself
professionally in e-mail
- How to make it easy for
clients to call you back
- How to follow up with
prospects you meet
- How to stay current with the
industries your clients are in
- How to get free publicity for
your business
Plus much more!
“The Nuts and Bolts of
Running a Design Shop” contains invaluable tips and
strategies that will help you build a strong, successful
business—or improve an existing shop. Peleg’s
practical tips will show you how to get organized, run efficiently, and
boost your profits!
Click
here to get this 14-page transcript right now for $9.95
Peleg Top: A Business
Professional Who Understands Designers
Peleg Top is a veteran in the
Los Angeles design scene. He founded Top Design in his garage in 1990,
and it has since become one of LA’s most sought-after firms.
Peleg describes himself as a
“design producer,” working collaboratively with a
team of creative experts who deliver exceptional work to their clients.
Top Design specializes in servicing the non-profit industry,
cause-related marketing and branding for fundraisers and special
events.
Peleg is the author of Logo
& Letterhead Design published by Rockport Publishing
and an advisory board member for the HOW Conference. He has also been
featured in STEP Inside Design and Dynamic Graphics.
Peleg also helped found Marketing Mentor, a mentoring program teaching
creatives and freelancers how to market and promote themselves and
their services.
Master your shop’s
“nuts and bolts” with confidence
Even if you’ve been in
business for years, you’ll find several ways to improve your
shop as soon as you start reading Peleg’s transcript. And
you’ll discover easy ways to manage everyday tasks that most
designers aren’t trained to do. Some of Peleg’s
solutions even do the work for you!
Stop struggling with the nuts
and bolts of your business today and discover the secrets of successful
design shops. This powerful transcript is only $9.95 and is guaranteed
to improve your business, or we’ll give back every cent you
pay.
You’ll see guaranteed
results in a year, or this transcript is free!
We’re so sure that
you’ll be more successful and have more time for design work
after trying just a few of Peleg’s insights that
we’re willing to back “The Nuts and Bolts of
Running a Design Shop” for 365 days.
Take a full year to try out
Peleg’s proven business strategies. Track your results. If
you’re not managing your administrative, financial, and
marketing tasks more effectively—and seeing dramatic
improvements to your bottom line—we’ll refund the
full cost of your purchase. You can even keep the transcript as our
thanks for trying us out.
Plus, you’ll get a
free bonus worth $150!
When you download this powerful
transcript today, you’ll receive a certificate good for a
free half hour consultation with Ilise Benun, Peleg’s partner
and founder of Marketing Mentor—a $150 value!
Your free half hour with Ilise
is not a sales pitch—it’s your chance to ask any
question you like about running your business or a current design
project. We’ll give you every answer and resource we can
cover in 30 minutes. It’s our way of saying “thank
you,” even if you decide to take advantage of our 365-day
100% money-back guarantee.
But I think you’ll
find “The Nuts and Bolts of Running a Design Shop”
will pay for itself many times over by saving you headaches and costly
mistakes. Combine that with your personal phone consultation with
Ilise, and you’ll soon see dramatic improvements in your
business…and your bottom line!
|
The
Nuts and Bolts of Running a Design Shop
