Email Marketing Secrets

by Ilise Benun

Create email marketing your customers and prospects will want to read

Email marketing is one of the most powerful ways you can promote yourself, yet many people are afraid to use it. Now you can break through the spam, fly-by-night scams, and forwarded jokes to reach top prospects—and become the first person they call for your product or service.

If you’re skeptical about the power of email marketing, or if you’re eager to improve your current email marketing strategies, this 11-page report is for you. In this transcript of Ilise Benun's workshop “Email Marketing Secrets,” you’ll discover how to create trust, goodwill, and regular business without ever leaving your desk.

Ilise reveals the secrets successful email marketers are using to get past spam filters, develop close relationships with prospects, and turn them into profitable clients. You’ll learn how to create email marketing messages that people want to read, how to get into the inbox without seeming intrusive or pushy, and how to drive top prospects to your website.

The practical tips in “Email Marketing Secrets” are guaranteed to improve your email marketing results, whether you’re an established pro or just getting started.

“I learned how to gain the reader's interest and be more succinct in e-mails, e-letters, and articles for publication.”
Susan Mathews, Stillwater Studio (www.stillwater-studio.com)

You’ll learn how to create content for email marketing that your customers and prospects will actually want to receive. You’ll also gain valuable tools for building and developing relationships, even with people you may never meet face to face!

Here’s a taste of what you’ll learn in “Email Marketing Secrets”:

• How to promote yourself by email without being perceived as intrusive, shady, or annoying
• Why it doesn't matter if prospects don’t read your email marketing message every time
• The ideal length for email promotions
• How to bring personality to your email marketing and make prospects feel they know you.
• How to nurture relationships with email marketing
• The critical difference between “prospects” and “traffic”
• How to drive hot prospects and leads to your website
• The #1 tool for building credibility and trust with email marketing
• 3 proven strategies for promoting yourself via e-mail
• 3 unobtrusive and effective ways to promote yourself in every e-mail message you send
• How to improve your cold calling response rates using email
• Whether you should call or e-mail a new prospect first
• Why “two” is the new “one”
• How to combine postal mail and email for a “one-two punch”
• An easy way to get the e-mail addresses of prospects on your cold calling list
• How to help prospects to remember you without being perceived as a pest
• 4 things your prospects want to see that can quickly generate content for your email newsletters
• How to create an email newsletter that people love—and will want to read the moment they receive it
• How to generate so much trust and goodwill that people will hire you without ever meeting you
• The secret of subject lines that get attention and results
• How to make sure your message gets past spam filters…and even use them for an extra marketing boost
• 4 ways to initiate dialogue with prospects in your email newsletter
• How to make it easy for prospects to click “reply” and start doing business with you
• 5 ways to get good prospects to subscribe to your email newsletter
• How to make an offer prospects can't refuse
• Why prospects are more likely to respond by email than by phone
• 4 things every email promotion must have to comply with anti-spam laws
• Why you should use a hosting service for your email newsletter instead of sending it yourself (plus: how to get hosting services at a 20% discount)
• And much more!

The tips and strategies found in “Email Marketing Secrets” can help you improve response to your marketing and generate more new business. A successful email marketing strategy can also help you do more business with your current clients!

“I've been amazed by the response to my email marketing program. Several of my clients have actually told me they love getting my email newsletter.”
Lauri Baram, Panarama Design (www.panaramadesign.com)

Click here to get this 11-page transcript (plus PowerPoint slides with sample emails) right now for $9.95

Ilise Benun: The Introvert’s Guide to an Extroverted Business World

Ilise Benun is nationally known for helping people discover effective ways to promote themselves and their businesses online. She is the author of the books Self Promotion Online, Designing Websites for Every Audience, and the upcoming Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career Press, June 2006).

Ilise’s articles on self-promotion have appeared in Inc. Magazine, HOW Magazine, Nation’s Business, Self, Essence, Crains, New York Business, and Working Woman.

She has also taught marketing to international organizations, including International Association of Business Leaders, Registered Graphic Designers of Ontario, Fox Valley Ad Club (WI), AIGA (several local chapters), Graphic Artists Guild (several local chapters), the HOW Design Conference, NYU Entrepreneurship Summit, the American Marketing Association, the National Association of Women Business Owners, the American Writers & Artists Institute, the Family Business Council, the Usability Professionals Association, and the 92nd St. Y, and many more.

Harness the Most Powerful Marketing Tool of the 21st Century

Even if you use only a few of Ilise’s tips, you’ll quickly find your response rates improving and your business growing. You’ll also enjoy the long-term benefits of regular contact with your prospects and clients, including closer business relationships, customer goodwill, a reputation for trust and credibility, and much more.

Put the power of email to work for you today. This exclusive transcript is only $9.95 and is guaranteed to improve your response, or we’ll refund every penny.

Our Total Satisfaction Guarantee

We’re so sure that Ilise’s insights will supercharge your email marketing that we’ll give you a full year to try it for yourself.

Put the strategies you learn in “Email Marketing Secrets” to work for you for 365 days and track your results. If you’re not seeing dramatic improvements in the amount of business you generate by email, we’ll refund the full cost of your purchase—you can even keep the mp3 file as our thanks for giving us a try.

Order Now and Receive a Bonus Worth $150!

When you download this powerful audio program today, you’ll receive a certificate good for a free half hour phone consultation with Ilise—a $150 value!

Your free half hour with Ilise is not a sales pitch—it’s your opportunity to ask any questions you like about email marketing, driving prospects to your web site, or other strategies for promoting your business. We’ll give you every answer and resource we can cover in 30 minutes. It’s our way of saying “thank you,” even if you decide to take advantage of our 365-day 100% money-back guarantee.

See for yourself—“Email Marketing Secrets” will pay for itself the next time you send an email message. Combine that with your personal phone consultation with Ilise, and you’ll soon see dramatic improvements in your business!