Does Your Website Measure Up?

by Ilise Benun

With more than 4 billion web pages on the Internet (and growing), it’s easy for yours to get lost in the shuffle. Yet despite the odds, you can dramatically increase your site’s effectiveness using just a few tips from “Does Your Website Measure Up?”. If you’ve ever felt like having a website is a waste of time and effort, this MP3 program could breathe new life into your business!

In this 80-minute audio program of a live presentation, Ilise Benun, author of Self-Promotion Online and Designing Websites for Every Audience, shares her insights on websites that work. Her easy tips and tricks will help you design sites that encourage prospects to respond, whether you’re starting from scratch or updating an existing site.

Ilise’s easy, jargon-free strategies will benefit novice users and experienced designers alike. You’ll learn how to make websites user-friendly and easy to use, using real-life examples as your guide.

You’ll also learn to think beyond design and programming when promoting yourself on the Web. Ilise reveals how to gain the trust and familiarity of your prospects by becoming a resource for their needs.

And because “Does Your Website Measure Up?” is recorded in MP3 format, you can take it with you anywhere your digital audio player can go. Listen while you drive, work out, run errands, or at any other convenient time and place. (Comes with transcript and Powerpoint slides.)

Using just a few of Ilise’s tips can dramatically improve your online marketing:

“My site gets rave reviews and I've picked up three new clients in the last month alone!”
Collin Dayley, Direct Response Copywriter & Consultant, www.collindayley.com

Once you’ve heard Ilise’s insights, your website will become more than just an online brochure or portfolio. You’ll discover how to transform your site into a valuable resource for your prospects that drives business to your door.

“If you're like me, you've found that many of the rules you were taught in art school don't all together apply to the web....Perhaps the biggest point [Ilise] makes is that the audience isn't just faceless "users," they’re people. They're your mother, father, siblings, neighbors and co-workers. We need to see the audience as such and not simply nebulous "clicks" and stats on our site logs.”
Neil Tortorella, Canton, OH

Here’s a sneak preview of the powerful strategies Ilise presents in “Does Your Website Measure Up?”:

• The 3 major benefits of online marketing

• Using your website to build trust online
• How to use online marketing make people feel like they know you
• 6 reasons why you must have a website
• An automatic way to keep in touch with every prospect who visits your website…or needs to
• How to determine who your users are—and what they need to see on your website
• 7 ways to make your site user-friendly
• The “3-click rule”
• How to design web pages for maximum understanding and clarity
• Guidelines for spotting designs that block your message—before they chase customers away
• How to connect prospects with the people behind the site
• The 8 pages every effective website must have
• How to design home pages that are easy to navigate
• How to use color to simplify your site
• Using your client list as a self-promotion tool
• How to encourage website visitors to give you their contact information
• Making the most of screen “real estate”
• How to make your site effective no matter what type of computer the user has access to
• Using your website as an effective digital portfolio
• How to make your site a resource for your prospects that will keep them clicking back regularly
• Driving traffic to your site
• How to find out how popular your site is
• How to get found by search engines
• Using reciprocal links to build website traffic and networking relationships
• How Flash animation may affect your search results
• Integrating your web site with email marketing
• 4 ways to make the most of everyday email
• How to create an email newsletter your prospects will want to receive and read
• 4 reasons why prospects will want to receive your email newsletter

You’ll also get bonus self-promotion tips like these that you can use in all your marketing efforts:

• Ilise’s 7 secrets of self-promotion (plus a bonus secret that beats them all!)
• How to promote your services without bragging
• 5 essential marketing tools you must have
• How to answer the question: “what do you do” in a way that encourages business
• PLUS: Ilise’s #1 self-promotion tip

And there’s much more!

If you’re not getting the response you need, or if you just want to improve an existing site, “Does Your Website Measure Up?” will change the way you think about online marketing. Ilise makes it fun and easy to unlock the full potential of your website and make lasting connections with your prospects and clients!

Click here to get this 80-minute MP3 right now for $12.95

Ilise Benun is a respected marketing coach who specializes in digital media. She is the author of the books Self Promotion Online, Designing Websites for Every Audience, and the upcoming Stop Pushing Me Around (Career Press, June 2006).

Ilise’s articles on self-promotion have appeared in Inc. Magazine, HOW Magazine, Nation’s Business, Self, Essence, Crains, New York Business, and Working Woman.

She has also taught marketing to international organizations, including International Association of Business Leaders, Registered Graphic Designers of Ontario, Fox Valley Ad Club (WI), AIGA (several local chapters), Graphic Artists Guild (several local chapters), the HOW Design Conference, NYU Entrepreneurship Summit, the American Marketing Association, the National Association of Women Business Owners, the American Writers & Artists Institute, the Family Business Council, the Usability Professionals Association, and the 92nd St. Y, and many more.

Now your website can become more than just a placeholder on the Internet that proves you exist. With Ilise as your guide, you’ll create a surge in website response and stimulate the amount of business you generate online. Her simple strategies will give your site that “human” touch that makes prospects trust and remember you. And you won’t need a computer science degree to use any of Ilise’s profit-growing ideas.

You’ll also get proven self-promotion strategies you can use online, at networking functions, and in all your marketing materials!

Download “Does Your Website Measure Up?” today to discover the secrets of winning websites. This information-packed audio program is only $12.95 and is guaranteed to improve your online marketing, or we’ll refund every penny.

We’re so sure that you’ll profit from more effective online marketing after trying just a few of Ilise’s insights that we’re willing to stand behind “Does Your Website Measure Up?” for 365 days.

Take a full year to try out Ilise’s web design and online marketing strategies. Track your results. If you’re not getting more response from your website seeing dramatic improvements to your bottom line, we’ll refund the full cost of your purchase—you can even keep the MP3 file as our thanks for trying us out.

When you download this powerful audio program today, you’ll receive a certificate good for a free half hour consultation with Ilise—a $150 value!

Your free half hour with Ilise is not a sales pitch—it’s your chance to ask any questions you like about promoting your business or driving traffic to your site. We’ll give you every answer and resource we can cover in 30 minutes. It’s our way of saying “thank you,” even if you decide to take advantage of our 365-day 100% money-back guarantee.

All together, you’ll get $162.95 worth of tips and consultation for just $12.95, but you’ll find that the value to your business will be much higher. Best of all, the whole package will pay for itself with the first new job or client you find using these powerful tools.